Our Purpose and Values

Softball Australia Strategic Plan

VISION

Softball for every body and inspiring heroes to win on the world stage.

PURPOSE

To promote and develop a thriving and attractive national sport that builds friendships, community and elite skills to successfully compete.  We do well, we do good and we have fun

VALUES 

Unified

Our people and systems work together to participate  and perform. We’re accessible. We’re collaborative.  We’re inclusive.

Respect

Honesty, integrity and fairness guide the way we play,  coach and win.

Creative and brave

We are ambitious and embrace new ideas and experiments. We aim to put a ball and glove in everybody’s reach.

Fun

We love what we do

PURPOSE

Enrich lives, create opportunities and empower the community.

VALUES

Softball is a sport that helps to strengthen communities whilst providing programs to meet the needs of our participants and members. We hold ourselves accountable to our members first and strive to provide a high standard of sport delivery in everything we do.

Key priorities

PEOPLE 

To develop capability and skills so that everybody in our Softball community can reach their potential.

PLAY

To make it fun and easier to participate on and off the diamond. 

PROMOTE

To grow participation and audiences and develop new revenue streams to build the long-term sustainability of softball in our region. To make it fun and easier to participate on and off the diamond.

PERFORM

To develop world-class athletes and systems for sustained success on the global stage.